Privacy policy

Introduction to privacy

CountyLineTractor’s objective is to provide a single point of contact for all transportation equipment and related services to the transportation industry. CountyLineTractor includes not only the buying and sale of new and used road transport, but also leasing and financing services, as well as comprehensive after-sales support.
We need to collect data in order to provide the best possible service to our thousands of consumers. We do it with your privacy in mind, giving you control over your data while still providing you with all of the information you need about the products and services you’re interested in. We believe in the power of the internet and e-commerce, and we seek to make it as valuable to all users as possible. As a result, in order to protect your privacy, we follow the following guidelines:
Control: we provide you with meaningful choices about the data we store and will assist you in changing your settings at any time;

On demand: within two business days, we will supply you with the data we have on file for you.

Security: we’ll keep your information safe; *Meaningful information: we’ll utilize your information to reduce the quantity of irrelevant information you get.

CountyLineTractor’s privacy policy is spelled out in this statement, which outlines how we handle personal data. It covers any personal information you supply to us as well as any personal information we obtain from other sources.


Tractors R Us LLC, including its connected entities and subsidiaries (sometimes referred to as “CountyLineTractor,” “we,” “us,” or “our”) is referred to as “CountyLineTractor” throughout this Statement. The member of CountyLineTractor who originally collects information from or about you will be the CountyLineTractor entity responsible for your personal information (and the controller for the purposes of data protection regulations).
The GDPR intends to guarantee that businesses handle personal data in a more transparent, secure, specific, and restrictive manner. As a result, our privacy policy provides an excellent chance to inform you about how we handle data and to specify your rights in relation to personal data processing.

Purpose and Legal basis

CountyLineTractor protects personal information by processing it in a secure manner. There is a purpose and a legal justification for each data processing operation. We only keep data that improves your CountyLineTractor experience because we want to assure that your data is safe with us. As a result, we want to make sure that you can get the most out of our products and services. The following legal justifications will be used to justify data processing in the vast majority of cases:
The processing is required for the fulfilment of a contract to which you are a party, or to take steps (at your request) to enter into a contract (for example, when you ask us for a truck quote).
The processing is required by law (for example, where we are compelled to gather certain information about our clients for tax or accounting purposes);
The processing is in our legitimate commercial interests, but it is subject to your fundamental rights and interests (e.g. where we use personal information provided to us by our clients to deliver our services, and that processing is not necessary in relation to a contract to which you are a party).

Retain period

The length of time we keep your personal information is determined by the purpose for which it was collected and the nature of the information. Unless a longer retention period is required by law, we will store your personal information for as long as it is required to fulfill the purposes. We must, for example, save financial records for 8 years.

Data security

We take adequate security steps to protect your data from unauthorized access and alterations. This ensures that only the people who need access to the data have it, that access to the data is safeguarded, and that our security procedures are followed. Furthermore, all of our staff have been trained to keep your personal information private and secure.


When you visit our websites, we collect certain sorts of information automatically. The utilization of web server logs to count the number of visitors, country of origin, and type of device used are examples of automated technology. Our Cookie Notice has further information on how we use cookies.

Other websites

This privacy statement does not apply to other websites that are linked to ours via hyperlinks. We cannot guarantee that these websites will treat your personal information in a trustworthy or secure manner. Always read the privacy policies of the sites you visit to see how they handle your personal information.

Disclose personal data

Within CountyLineTractor
To better serve you and provide you with the best CountyLineTractor experience, we may share your personal information with other CountyLineTractor companies. We do not rent, sell, or share personal information about our internet visitors with unaffiliated third parties for marketing purposes. Except in the circumstances described below, we do not disclose your personal information with third parties.

Authorized Service Providers

We may share your information with service providers we’ve hired to conduct services on our behalf (processors). These service providers are contractually prohibited from using or disclosing the information unless it is required to provide services on our behalf or to comply with legal obligations.

Changes to this privacy policy

We reserve the right to amend this privacy policy at any time. Our website will be updated to reflect these changes. Without your permission, we will never use your data for any other purpose.

Your data protection rights

In terms of data protection, you have a variety of options. To begin, you have the right to access your personal information. You also have the right to ask CountyLineTractor to correct, erase, or limit the processing of your personal data. You have the right to object to CountyLineTractor’s processing of your personal data and to seek data portability. Please keep in mind that CountyLineTractor is not necessarily required to comply with requests for deletion, restriction, objection, or data portability. CountyLineTractor legal obligations and exceptions to such rights will be assessed on a case-by-case basis. Please contact the DPO if you want to use (one of) the above rights.
This privacy policy was last updated on 1st of September, 2022.